Using social media for smoking cessation interventions: a systematic review
T Luo1, M S Li1,2, D Williams1
1Behavioral and Community Health Sciences, School of Public Health, Louisiana State University Health Sciences Center, New Orleans, LA, USA.
Perspectives in Public Health
|February 21, 2020
Summary
Social media interventions effectively help people quit smoking, showing higher abstinence rates compared to baseline and control groups. Integrating cessation programs into popular platforms is recommended for wider reach and lower costs.
Area of Science:
- Public Health
- Digital Health
- Behavioral Science
Background:
- Tobacco smoking significantly increases disease incidence and mortality.
- Social media is a prevalent platform for health interventions, including smoking cessation.
- Previous research shows varied outcomes for social media smoking cessation interventions.
Purpose of the Study:
- To explore the effectiveness of social media-based interventions for smoking cessation.
- To summarize cessation outcomes from studies utilizing social media platforms.
Main Methods:
- Searched PubMed, MEDLINE, PsycINFO, and CINAHL (June 2008-June 2018).
- Included studies using social media for intervention, with baseline and post-intervention assessments.
- Assessed references of selected articles.
Main Results:
- 13 studies (16-1698 participants) were identified.
- The 7-day Point Prevalence Abstinence (PPA) rate ranged from 7%-75%.
- Social media interventions showed higher PPA rates post-intervention and compared to control groups; approximately half of reported abstinent smokers were biochemically verified.
Conclusions:
- Social media-based smoking cessation interventions are effective.
- No significant difference in effectiveness between popular social networking platforms and custom-designed platforms.
- Recommends embedding smoking cessation interventions into existing social media platforms due to widespread use and low cost.
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