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Evaluating Econometric Studies of Alcohol Advertising

Henry Saffer1

  • 1National Bureau of Economic Research, Inc., New York, New York.

Journal of Studies on Alcohol and Drugs. Supplement
|February 22, 2020
PubMed
Summary

Econometric studies on alcohol advertising effects require causal evidence. Newer research suggests a small positive impact of advertising on consumption, though many studies lack causal validation.

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