Related Experiment Video
Updated: Dec 26, 2025

A Novel Method for Involving Women of Color at High Risk for Preterm Birth in Research Priority Setting
Published on: January 12, 2018
Positive deviance for dual-method promotion among women in Uganda: study protocol for a cluster randomized controlled
Hodaka Kosugi1, Akira Shibanuma1, Junko Kiriya1
1Department of Community and Global Health, School of International Health, Graduate School of Medicine, The University of Tokyo, 7-3-1 Hongo, Bunkyo-ku, Tokyo, 113-0033, Japan.
Dual-method use offers reliable protection against unintended pregnancies and STIs. A positive deviance approach intervention in Uganda aims to increase dual-method use among women, addressing barriers to uptake and adherence.
Area of Science:
- Public Health
- Reproductive Health
- Behavioral Science
Background:
- Dual-method use is the most effective strategy for preventing unintended pregnancies and sexually transmitted infections (STIs), including HIV.
- Despite its effectiveness, dual-method use is underutilized in sub-Saharan Africa, particularly among women using highly effective contraceptives.
- This study protocol outlines an intervention to promote dual-method use in Uganda.
Purpose of the Study:
- To evaluate the effect of a positive deviance-informed intervention on dual-method use uptake and adherence among women in Uganda.
- To identify unique practices and solutions employed by women already using dual methods to overcome barriers.
Main Methods:
- A cluster randomized controlled trial involving 20 health facilities and 960 women (480 per group) over 8 months.
- Initial qualitative interviews with 150 women to identify dual-method users, followed by in-depth interviews to understand their practices.
- Randomization of health facilities to either an intervention or control arm to assess the impact of the positive deviance approach.
Main Results:
- This section is not applicable as the abstract describes a study protocol and not results.
Conclusions:
- The positive deviance approach can uncover unique, locally relevant solutions to promote dual-method use, potentially overcoming barriers missed by external experts.
- This intervention has the potential to significantly reduce unintended pregnancies and STIs, offering a novel solution where traditional approaches have fallen short.
- The study could provide evidence for the efficacy of the positive deviance approach in addressing complex public health issues.
Related Concept Videos
Community Based Intervention
Foundations of Community Mental Health Programs
Central to the success of community-based interventions is the...
Study Designs in Epidemiology
Observational studies are those where the researcher does not intervene but rather observes natural variations. They include cross-sectional, cohort, and...
Models of Health Promotion and Illness Prevention II
The agent-host-environment model states that disease results...
Bias in Epidemiological Studies
Randomized Experiments
Simple randomization
Simple...
Observational Studies
There are three types of observational studies – Prospective, retrospective, and cross-sectional.
Prospective Study
Prospective studies, also known as longitudinal or cohort studies, are carried out by collecting future data from groups sharing similar characteristics. One...

