Related Experiment Video
Updated: Dec 25, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Augmenting Cost-Effectiveness Analysis for Uncertainty: The Implications for Value Assessment-Rationale and Empirical
Louis P Garrison1, Bernarda Zamora2, Meng Li3
1The Comparative Health Outcomes, Policy, and Economics (CHOICE) Institute, University of Washington, Seattle.
Disclosures:
This study received unrestricted funding from the Pharmaceutical Research Manufacturers of America. The authors also do consulting, personally or through their employment, with numerous pharmaceutical manufacturers, payers, and other stakeholders with a general interest in this subject matter.
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