Improving Patient Preference Elicitation by Applying Concepts From the Consumer Research Field: Narrative Literature...

Area of Science:

• Decision Sciences
• Health Economics
• Consumer Behavior

Background:

• Preference elicitation, originating in consumer research, is increasingly vital in healthcare decision-making.
• Simulating real-life scenarios is crucial for accurate consumer preference elicitation.

Purpose of the Study:

• Compare decision-making processes between patients and consumers.
• Identify consumer research methods applicable to patient preference elicitation in healthcare.

Main Methods:

• A narrative literature review was conducted.
• Identified preference elicitation concepts from consumer research for healthcare application.

Main Results:

• Patient and consumer decision-making processes are highly comparable.
• Five consumer research concepts identified: simulating alternatives, self-reflection, feedback-driven exploration, separated (adaptive) dual response, and arranging profiles in blocks.
• These concepts can simulate real-life decision-making for healthcare.

Conclusions:

• Patients can be viewed as a consumer subgroup, making consumer preference elicitation concepts relevant to healthcare.
• Five identified concepts hold potential for improving patient preference elicitation by simulating real-life decision-making.
• The degree to which healthcare decision-making can be mimicked remains undetermined.