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Updated: Dec 23, 2025

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Published on: August 30, 2021
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Real-life insights on menstrual cycles and ovulation using big data
I Soumpasis1, B Grace1, S Johnson1
1Clinical Research Department, SPD Swiss Precision Diagnostics Development Company Limited, Bedford, MK44 3UP, UK.
Human Reproduction Open
|April 25, 2020
Summary
Big data from a connected ovulation test reveals significant variation in menstrual cycle length and ovulation timing for women trying to conceive. Understanding these personal fertility patterns can help optimize conception timing.
Area of Science:
- Reproductive endocrinology
- Fertility tracking technology
- Data science in healthcare
Background:
- Timing intercourse with the fertile window is crucial for maximizing conception chances.
- Ovulation day exhibits significant inter- and intra-individual variability.
Purpose of the Study:
- To investigate variations in menstrual cycle length and ovulation day among women attempting to conceive.
- To leverage big data from a connected ovulation test system for fertility insights.
Main Methods:
- Analysis of 75,981 menstrual cycles from 32,595 women using a connected ovulation test system.
- Determination of ovulation day from fertility test results and comparison with perceived cycle length.
- Utilized an anonymized cloud database for storing hormone level data and user-inputted cycle information.
Main Results:
- Only 12.4% of users had a 28-day cycle, contrasting with 25.3% who perceived it as such.
- 87% of women had cycle lengths between 23 and 35 days, with over half experiencing variations of 5 days or more.
- A 10-day spread in ovulation days was observed even for a 28-day cycle, with Day 15 being most common.
Conclusions:
- Big data analysis from connected ovulation tests provides personalized fertility insights.
- These insights can empower women trying to conceive to better time intercourse.
- The findings highlight the extensive variability in ovulation timing, crucial for conception planning.
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