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Transaction Frame Determines Preferences: Valuation of Labor by Employee and Contractor
Ilana Ritov1,2, Amos Schurr3
1The Federmann Center for the Study of Rationality, The Hebrew University of Jerusalem.
The sharing economy may increase inequality because contract pricing, instead of wages, makes workers value their labor less. This shift in perspective, from seller to buyer, reduces the perceived worth of work.
Area of Science:
- Behavioral Economics
- Social Psychology
- Economic Inequality
Background:
- The rise of the sharing economy presents a shift from traditional economic models.
- Understanding the economic and social implications, particularly regarding inequality, is crucial.
- The transition involves replacing wage setting with contract pricing for labor.
Purpose of the Study:
- To investigate how the sharing economy, compared to the traditional economy, influences economic inequality.
- To determine the impact of contract pricing versus wage setting on the valuation of work.
- To identify psychological factors contributing to potential increases in inequality within the sharing economy.
Main Methods:
- Three experiments were conducted with 1,105 participants.
- Participants' valuation of work was elicited under two economic regimens: traditional (wage setting) and sharing (contract pricing).
- Psychological theories on constructed and reference-dependent preferences guided the experimental design.
Main Results:
- Work valuation was significantly lower under contract trading compared to wage setting.
- Participants evaluated their labor from a buyer's perspective when using contract trading, rather than a seller's.
- This psychological shift in perspective was confirmed as a key factor influencing work valuation.
Conclusions:
- The shift to contract pricing in the sharing economy can decrease the net valuation of work.
- This reduced valuation represents a novel factor contributing to increased economic inequality.
- Findings highlight the psychological underpinnings of economic inequality in evolving labor markets.
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