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Data maturity analysis and business performance. A Colombian case study.

Didier Grimaldi1, Javier Diaz2, Hugo Arboleda2

  • 1Department of Strategy, Entrepreneurship and Innovation, La Salle Campus, Ramon Llull University, Sant Joan de La Salle, 42, 08022, Barcelona, Spain.

Heliyon
|May 6, 2020
PubMed
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Data consistency, usage, and protection are key to improving customer experience and operational efficiency in Colombian businesses. A data-driven approach is necessary but not sufficient for success.

Area of Science:

  • Business Analytics
  • Information Technology Management
  • Organizational Studies

Background:

  • Colombia's economic growth highlights the increasing importance of Information Technology (IT) for business competitiveness.
  • Previous government initiatives explored data science and open data for business improvement, but the relationship between IT capabilities, organizational structure, and company performance remains unclear.
  • Addressing the link between data, IT, and business performance is crucial for current government strategies.

Purpose of the Study:

  • To analyze the relationship between data structure and business performance.
  • To measure business performance through the efficiency of customer experience and provider operations processes.

Main Methods:

  • Utilized fuzzy-set qualitative comparative analysis (fsQCA).
Keywords:
BusinessBusiness performanceColombiaCompetitive analyticsComputer scienceData scienceEconomicsInformation scienceQualitative comparative analysis

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  • This methodology offers a novel approach compared to traditional linear regression models.

    • Main Results:

    • Data consistency, data usage, and data protection were identified as the most frequent conditions for enhancing customer experience and operational efficiency.
    • A data-driven profile was found to be a necessary but not sufficient condition for improved business performance.

    Conclusions:

    • The study reveals multiple, complementary pathways linking data management to business performance.
    • Findings provide actionable insights for businesses to orient their digital strategies and inform governmental programs for Small and Medium Enterprises (SMEs).