Corrigendum: Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable...

The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...

Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?

What do you think is the single most influential factor in determining with whom you become friends and whom you form romantic relationships? You might be surprised to learn that the answer is simple: the people with whom you have the most contact. This most important factor is proximity. You are more likely to be friends with people you have regular contact with. For example, there are decades of research that shows that you are more likely to become friends with people who live in your dorm,...

Companionate love is a fundamental aspect of long-term relationships, characterized by deep affection, mutual respect, and emotional intimacy. Unlike passionate love, which is driven by intense emotions and physical attraction but often declines over time, companionate love remains stable and can even strengthen with shared experiences and commitment. Psychological and biological mechanisms underpin this enduring form of love, influencing relationship longevity and satisfaction.Stability and...

Bioequivalence in generic drugs, such as tablets and capsules, refers to their pharmaceutical equivalence to the brand-name counterparts. However, for therapeutic equivalence, manufacturers must also consider physical attributes like size, shape, and weight (FDA Guidance for Industry, December 2003). Discrepancies in these aspects could impact patient compliance and cause medication errors. For instance, swallowing difficulties, often experienced with larger tablets or capsules, can lead to...

Passionate love is a powerful emotional and physiological state that plays a significant role in human relationships. It is characterized by an intense longing for connection with another person and is often considered the foundation of romantic attraction. Psychological research identifies three fundamental components of passionate love: cognition, emotion, and behavior.Cognitive AspectsCognition in passionate love involves idealization and persistent thoughts about the loved one. Individuals...