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Can hype be a force for good?: Inviting unexpected engagement with science and technology futures
1ARC Centre of Excellence for Engineered Quantum Systems, School of Mathematics and Physics, University of Queensland, Brisbane, QLD, Australia; National Centre for Public Awareness of Science, Australian National University, Canberra, ACT, Australia.
Abstract:
Hype, or simplified and sensationalised science, appears to be inescapable in science communication with examples extending from viral social media accounts and 'breakthrough'-themed press releases, to the mediated claims of the celebrity scientist. In science communication, the negative effects of hype are familiar. The question is whether hype is always a distortion and a lie, or can it be redeemed? This essay reviews the contribution of hype to science, specifically in terms of encouraging reflexivity for science and technology. I present three perspectives on hype and invite further conversation on the role of hype in science communication.
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