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Area of Science:

  • Cognitive Psychology
  • Linguistics
  • Social Cognition

Background:

  • Spatial language often links location with valence (e.g., "social ladder").
  • The sagittal axis (front/back) may also show valence associations.
  • Conceptualizing relative locations depends on the adopted frame of reference (FoR).

Purpose of the Study:

  • To investigate if differing frames of reference (FoR) impact the evaluation of objects based on their relative location.
  • To determine if "in front" is consistently evaluated more positively than "behind" across different linguistic groups.
  • To explore the influence of linguistically imparted FoR preferences on evaluative processes.

Main Methods:

  • Two studies utilized the implicit association test.
  • Participants' evaluations of objects in "front" versus "behind" positions were measured.
  • Cross-linguistic comparisons were made among German, Chinese, and Japanese speakers.

Main Results:

  • Speakers of German, Chinese, and Japanese evaluated objects "in front" more positively than those "behind."
  • A reversal in conceptualizing which object is "in front" led to a corresponding reversal in valence.
  • Linguistic preferences for specific frames of reference appear to influence evaluative judgments.

Conclusions:

  • Spatial conceptualizations, influenced by linguistic frame of reference preferences, significantly impact object evaluations.
  • The study demonstrates a link between language, spatial cognition, and affective responses.
  • Findings suggest that the way we talk about space shapes how we feel about it.