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Addressing behavior in pollinator conservation policies to combat the implementation gap.

Melissa R Marselle1,2,3, Anne Turbe4, Assaf Shwartz5

  • 1Department Ecosystem Services, Helmholtz Centre for Environmental Research - UFZ, Permoserstrasse 15, Leipzig, 04318, Germany.

Conservation Biology : the Journal of the Society for Conservation Biology
|July 1, 2020
PubMed
Summary

Biodiversity conservation requires behavior change. National policies often fail by not using behavior change theories, leading to ineffective interventions. Applying the Behavior Change Wheel (BCW) reveals gaps in policy design and implementation.

Keywords:
Behavior Change WheelRueda de Cambios en el Comportamientoagent of changeagente de cambiobehavior changebiodiversidadbiodiversitycambio en el comportamientointervencióninterventionobjetivos de políticaspolicy targetspsicologíapsychology

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Area of Science:

  • Conservation science
  • Behavioral science
  • Environmental policy

Background:

  • Biodiversity loss is a critical global issue.
  • Conservation policies often lack effective behavior-change strategies.
  • Behavior change theories are underutilized in conservation planning.

Purpose of the Study:

  • To analyze national conservation strategies using the Behavior Change Wheel (BCW) framework.
  • To identify gaps in behavior-change interventions within pollinator conservation policies.
  • To provide recommendations for improving conservation policy effectiveness.

Main Methods:

  • A gap analysis was conducted on European Union national pollinator conservation policies (n=8).
  • Conservation actions were classified using the BCW intervention functions and policy categories.
  • In-depth directed content analysis was used to code 610 conservation actions.

Main Results:

  • National pollinator conservation initiatives underutilized the full range of BCW intervention functions.
  • Education (23%) and environmental restructuring (19%) were most common; incentivization (3%), restriction (2%), and coercion (0%) were rare.
  • 41% of actions did not specify the target behavior.

Conclusions:

  • A significant implementation gap exists in conservation policies due to a lack of understanding of effective behavior-change interventions and targets.
  • Policy advisors should integrate behavior-change theory into conservation policy design.
  • Effective conservation requires clearly defined behavioral interventions linked to specific targets.