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Gamble for the needy! Does identifiability enhances donation?
Marc Wyszynski1, Adele Diederich2, Ilana Ritov3
1Department of Psychology & Methods, Jacobs University, Bremen, Germany.
Plos One
|July 1, 2020
Summary
Donor willingness to fund charity lotteries is influenced by recipient need and identifiability. The new
Area of Science:
- Behavioral Economics
- Experimental Economics
- Decision Science
Background:
- Understanding factors influencing charitable giving is crucial.
- Previous research often lacks direct experimental control over recipient need and identifiability.
- Charity-like lotteries present a unique paradigm for studying resource allocation.
Purpose of the Study:
- To investigate how recipient neediness and identifiability affect donor investment in charity-like lotteries.
- To introduce and analyze a novel experimental game, the 'need game', to study these influences.
- To explore the impact of varying need levels and recipient identification methods on donor behavior.
Main Methods:
- Development and implementation of the 'need game', a two-player experimental setup.
- Manipulation of recipient need levels (ND, NR) and identifiability (text, picture, physical presence).
- Analysis of donor investment decisions considering covariates like framing, probabilities, and time limits.
Main Results:
- Recipient need significantly impacts donor investment in charity lotteries.
- Increased recipient identifiability leads to altered donor resource allocation.
- Framing, win/loss probabilities, and time constraints also play a role in investment decisions.
Conclusions:
- Both the neediness and identifiability of a recipient are critical determinants of donor behavior in charity lotteries.
- The 'need game' provides a valuable tool for dissecting the psychological drivers of charitable giving.
- Future research should consider these multifaceted factors when modeling charitable contributions.
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