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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Kyle M Lang1, E Whitney G Moore2, Elizabeth M Grandfield3
1Tilburg University Department of Methodology and Statistics, the Netherlands.
We introduce the random item allocation (RIA) procedure for simplified construction of three-form planned missing data designs (PMDDs). This method ensures statistical validity without requiring expert statistical knowledge or complex software for implementation.
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