An overview on production, consumer perspectives and quality assurance schemes of beef in Mexico

Mexico has a large beef production industry that has grown significantly in the last decade. The export market has increased, however, domestic beef consumption has declined. A knowledge of the factors affecting consumer perceptions and acceptance of beef might highlight critical points that could improve the whole industry, and lead to an increase of export and domestic consumption. The present paper is aimed to provide an overview on the dynamics of Mexican beef production systems, the current perceptions of the Mexican consumer for beef, and the current available beef quality assurance schemes, based on published and official information.