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Cannabidiol (CBD): Perspectives from Pinterest.

Julie Williams Merten1, Benjamin T Gordon2, Jessica L King3

  • 1Department of Public Health, University of North Florida, Jacksonville, Florida, USA.

Substance Use & Misuse
|July 28, 2020
PubMed
Summary
This summary is machine-generated.

Pinterest positively showcases cannabidiol (CBD) products, often omitting side effects or dosage. This social media platform is a significant source of health information, despite limited scientific backing for many CBD claims.

Keywords:
CBDCannabidiolPinterestcannabishealth claimssocial media

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Area of Science:

  • Social Media and Health Communication
  • Cannabinoid Research
  • Consumer Health Information

Background:

  • Pinterest is a major platform for health information exchange.
  • Cannabidiol (CBD) sales are rising, yet it remains largely unregulated.
  • Many health claims for CBD lack scientific validation.

Purpose of the Study:

  • To analyze the portrayal of CBD products on Pinterest.
  • To understand how health information about CBD is presented on social media.

Main Methods:

  • Content analysis of 226 CBD-related pins from Pinterest in 2018.
  • Utilized search terms 'cannabidiol' and 'CBD'.
  • Developed and applied a codebook to analyze pin content and engagement.

Main Results:

  • Over 91% of pins positively depicted CBD, highlighting benefits for anxiety, depression, pain, and inflammation.
  • Less than 2% of pins mentioned potential side effects or recommended dosages.
  • High user engagement observed, with 85.2% of pins saved and links to commercial sites.

Conclusions:

  • Social media platforms like Pinterest are powerful sources of health information.
  • Widespread acceptance of CBD use is evident on social media.
  • Reliable public health information regarding CBD is underrepresented on Pinterest.