Related Experiment Video
Updated: Dec 13, 2025

Setup of Consumer Wearable Devices for Exposure and Health Monitoring in Population Studies
Published on: February 3, 2023
Comparing "Individual Health" Message Framing to "Organizational Efficiency" Message Framing to Encourage Adoption of
Jillian K Kwong1, Ignacio Cruz1, Sheila T Murphy1
1Annenberg School for Communication and Journalism, 5116University of Southern California, Los Angeles, CA, USA.
Purpose:
To determine the relative impact of framing on employee intention to adopt wearable technology (eg, Fitbits) at work.
Setting And Design:
Posttest only online experiment utilizing a 2 (framing: organizational efficiency vs individual health) × 2 (financial incentive: absent vs present) between-subjects design.
Participants:
Participants (N = 310) were 18 years or older, currently employed, and residing in the United States.
Measures:
Unified Theory of Acceptance and Use of Technology (UTAUT) subscale on behavioral intent (modified for wearable technology).
Analysis:
Chi-square and between-subjects analysis of variance.
Results:
Participants receiving the organizational efficiency frame (M = 3.97) expressed significantly lower intention to adopt a wearable compared to the individual health frame (M = 4.37), F2,308 = 3.99, P = .047. Financial incentives had a positive effect on adoption intention (M = 4.39 with incentive, M = 3.95 no incentive), F2,308 = 4.46, P = .036. The main effects of frame and incentive were additive, with participants in the individual health with incentive condition (n = 78, M = 4.60) expressing the highest intention to adopt and organizational efficiency without incentive expressing the lowest adoption intention (n = 77, M = 3.80; P = .03).
Conclusions:
Messaging emphasizing individual health benefits plus financial incentives might prove most successful when encouraging adoption of wearables at work.
Related Concept Videos
Framing Effects
Models of Health Promotion and Illness Prevention I
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
Stress Prevention and Stress Management Techniques VI
Motivation and Self-Determination
Motivation, the driving force behind behavior, plays a pivotal role at every stage of the change process. The research...
Models of Health Promotion and Illness Prevention II
The agent-host-environment model states that disease results...
Issues And Trends In Healthcare Delivery System
Cost Containment
Payment for healthcare services has historically promoted adoption of costly and often unnecessary or inefficient...
Levels of Health Promotion and Illness Prevention
In primary prevention, actions taken before disease onset prevent the disease from...

