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Updated: Dec 13, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
The Naïve Utility Calculus as a unified, quantitative framework for action understanding
Julian Jara-Ettinger1, Laura E Schulz2, Joshua B Tenenbaum2
1Department of Psychology, Yale University, United States; Department of Computer Science, Yale University, United States.
Abstract:
The human ability to reason about the causes behind other people' behavior is critical for navigating the social world. Recent empirical research with both children and adults suggests that this ability is structured around an assumption that other agents act to maximize some notion of subjective utility. In this paper, we present a formal theory of this Naïve Utility Calculus as a probabilistic generative model, which highlights the role of cost and reward tradeoffs in a Bayesian framework for action-understanding. Our model predicts with quantitative accuracy how people infer agents' subjective costs and rewards based on their observable actions. By distinguishing between desires, goals, and intentions, the model extends to complex action scenarios unfolding over space and time in scenes with multiple objects and multiple action episodes. We contrast our account with simpler model variants and a set of special-case heuristics across a wide range of action-understanding tasks: inferring costs and rewards, making confidence judgments about relative costs and rewards, combining inferences from multiple events, predicting future behavior, inferring knowledge or ignorance, and reasoning about social goals. Our work sheds light on the basic representations and computations that structure our everyday ability to make sense of and navigate the social world.
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