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Updated: Dec 11, 2025

12:09
Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
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Does food deprivation affect perceived size?
Noa Zitron-Emanuel1, Tzvi Ganel1
1Department of Psychology, Ben-Gurion University of the Negev, Beer-Sheva, 8410501, Israel.
Appetite
|August 22, 2020
Summary
Food deprivation inconsistently affects perceived food size. While some methods suggest food stimuli appear larger when hungry, overall results indicate motivation
Area of Science:
- Cognitive Psychology
- Neuroscience of Motivation
- Sensory Perception
Background:
- Food-related stimuli elicit biological, emotional, and cognitive responses, amplified by food deprivation.
- Previous studies show food deprivation enhances perceptual precision for food size and alters processing style.
Purpose of the Study:
- To investigate whether food deprivation induces systematic biases in the average perceived size of food stimuli.
- To examine the influence of motivational state (food deprivation) on visual size perception of food.
Main Methods:
- Employed two psychophysical methods: the method of constant stimuli and the method of adjustment.
- Adapted these methods for food perception research, comparing visual stimuli (food and non-food) sizes.
- Tested both food-deprived and non-deprived participant groups.
Main Results:
- Results were inconsistent across the two psychophysical methods used.
- When biases were observed, food stimuli were perceived as larger following food deprivation.
- Small bias effects were noted, but their occurrence and direction were method-dependent.
Conclusions:
- Motivational factors have a consistent impact on perceptual precision and processing style.
- However, the influence of motivational factors, such as food deprivation, on average perceived food size is inconsistent.
- Further research is needed to understand the complex relationship between hunger, motivation, and size perception.
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