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Updated: Dec 11, 2025

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Investigating Pain-Related Avoidance Behavior using a Robotic Arm-Reaching Paradigm
Published on: October 3, 2020
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Loss aversion fails to replicate in the coronavirus pandemic: Evidence from an online experiment
Michael Sanders1,2, Emma Stockdale1, Susannah Hume1
1King's College London, United Kingdom of Great Britain and Northern Ireland.
Abstract:
Loss aversion is a foundational bias and is a natural choice for interventions encouraging compliance during COVID-19. We compare the effectiveness of loss and gain messages and find no difference in the intention to comply with guidance or lockdown beliefs.
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