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Mobile payment, third-party payment platform entry and information sharing in supply chains.

Xiaojun Fan1, Wenyu Zhao1, Ting Zhang1

  • 1Shanghai University, Shanghai, China.

Annals of Operations Research
|August 25, 2020
PubMed
Summary

Third-party payment platforms (3PPs) entering supply chains can increase demand but create a win-lose scenario for manufacturers and retailers. Information sharing benefits 3PPs and manufacturers, but not retailers, though it can improve overall supply chain profit.

Keywords:
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Area of Science:

  • Supply Chain Management
  • E-commerce Operations
  • Game Theory Applications

Background:

  • The proliferation of information technology has led to increased collaboration between retailers and third-party payment platforms (3PPs) for mobile payment services.
  • 3PPs influence supply chain dynamics by altering cash flow, reducing consumer price sensitivity, and stimulating demand through credit facilitation.
  • The integration of 3PPs also enhances the feasibility of information sharing within the supply chain.

Purpose of the Study:

  • To analyze the economic impacts of third-party payment platform (3PP) entry into supply chains.
  • To compare the equilibrium outcomes in supply chains with and without information sharing facilitated by 3PPs.
  • To determine optimal commission rates for 3PPs and explore strategies for enhancing supply chain profitability.

Main Methods:

  • Development of game-theoretic models to represent a supply chain comprising a manufacturer, a retailer, and a 3PP.
  • Derivation of equilibrium conditions for both non-information sharing and information sharing scenarios.
  • Analysis of how 3PP characteristics (commission rate, cost structure) and market factors (price sensitivity) affect supply chain performance.

Main Results:

  • A reasonable 3PP commission rate is crucial for retailer adoption and 3PP profitability.
  • 3PP entry enables retailers to increase prices without demand reduction, but manufacturers may raise wholesale prices, leading to a win-lose outcome.
  • Supply chain welfare improves with 3PP entry if consumer price sensitivity is significantly reduced or fixed costs are low.
  • Information sharing benefits manufacturers and 3PPs but disadvantages retailers; it can increase overall supply chain profit in the presence of a 3PP.

Conclusions:

  • 3PPs can enhance supply chain efficiency and profitability under specific conditions, particularly when they reduce price sensitivity.
  • Incentivizing retailer information sharing is recommended when 3PPs substantially decrease consumer price sensitivity.
  • Strategic pricing and commission rate setting are key for optimizing outcomes in 3PP-integrated supply chains.