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Online contraceptive discussion forums: a qualitative study to explore information provision.
Tom Courtenay1, Paula Baraitser2
1SH:24 Community Interest Company, London, UK thomascourtenay9@gmail.com.
BMJ Sexual & Reproductive Health
|August 27, 2020
Summary
Online forums provide valuable insights into women's contraception information needs and preferences. Analysis reveals users seek support and accurate health information, influencing their healthcare decisions.
Area of Science:
- Reproductive Health
- Digital Health
- Health Communication
Background:
- Women in the UK utilize contraception for up to 30 years, necessitating comprehensive information and support.
- Online forums offer unrestricted platforms for discussing contraception, providing a rich source for user needs analysis.
Purpose of the Study:
- To analyze online forum discussions on contraception to understand user information needs, engagement motivations, observed behaviors, and reported outcomes.
Main Methods:
- Qualitative thematic analysis of 250 contraceptive-specific threads sampled from five English-speaking public forums.
- Discussions were selected from over 1000 available contraceptive threads.
Main Results:
- Forum users actively seek urgent help, emotional support, and peer experiences.
- Discussions are framed within healthcare contexts, aiding consultation preparation and understanding, with mostly accurate technical information.
- Forum engagement is part of a broader decision-making process, not a sole determinant of choices.
Conclusions:
- Online forum data offers valuable insights for healthcare organizations providing contraception information.
- Improvements are needed in online "wrap around" information to support users before, during, and after healthcare consultations.
Keywords:
contraception behaviorcontraceptive effectivenesshealth educationhealth services accessibilityreproductive health servicesresearch designMore Related Videos
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