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Moral Choice When Harming Is Unavoidable
Jonathan Z Berman1, Daniella Kupor2
1Department of Marketing, London Business School.
Psychological Science
|September 9, 2020
Summary
Decision-makers avoid causing harm when possible. However, when some harm is unavoidable, they become more willing to accept greater harm for greater benefits, distinguishing harm aversion from harm avoidance.
Area of Science:
- Decision analysis
- Behavioral economics
- Moral psychology
Background:
- Prior research conflated harm aversion and harm avoidance.
- Actors may prioritize harm minimization over social welfare maximization.
- Distinguishing these motives is crucial for understanding decision-making.
Purpose of the Study:
- To differentiate between harm aversion and harm avoidance.
- To investigate how these motives influence choices when harm is unavoidable.
- To examine the conditions under which value trade-offs involving harm are accepted.
Main Methods:
- Six studies were conducted with 2,152 participants.
- Experimental designs manipulated the possibility of avoiding harm.
- Participants made choices between different levels of harm and benefit.
Main Results:
- Harm aversion and harm avoidance are distinct constructs.
- Decision-makers strongly prefer to completely avoid harm.
- When harm is unavoidable, harm aversion decreases, facilitating greater harm for greater benefits.
Conclusions:
- Harm avoidance is a primary motive when complete avoidance is possible.
- Value trade-offs involving harm become more acceptable when harm is unavoidable.
- Understanding the distinction is key for predicting behavior in complex ethical dilemmas.
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