What does a "face cell" want?'

In the 1970s Charlie Gross was among the first to identify neurons that respond selectively to faces, in the macaque inferior temporal (IT) cortex. This seminal finding has been followed by numerous studies quantifying the visual features that trigger a response from face cells in order to answer the question; what do face cells want? However, the connection between face-selective activity in IT cortex and visual perception remains only partially understood. Here we present fMRI results in the macaque showing that some face patches respond to illusory facial features in objects. We argue that to fully understand the functional role of face cells, we need to develop approaches that test the extent to which their response explains what we see.