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Collective market shaping by competitors and its contribution to market resilience

Stefanie Beninger1, June N P Francis2

  • 1IE Business School, IE University, Calle de Castellon de la Plana, 8, 28006 Madrid, Spain.

Journal of Business Research
|September 22, 2020
PubMed

Keywords:
Market maintenanceMarket shapingMyanmarQualitative researchResilienceSmall-scale competitors

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