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User reactions to COVID-19 screening chatbots from reputable providers
Alan R Dennis1, Antino Kim1, Mohammad Rahimi2
1Kelley School of Business, Indiana University, Bloomington, Indiana, USA.
Journal of the American Medical Informatics Association : JAMIA
|September 28, 2020
Summary
User trust in the provider is key for COVID-19 screening chatbots. When chatbots demonstrate equal ability to human agents, users respond positively, driving adoption.
Area of Science:
- Human-computer interaction
- Public health technology
- Digital health
Background:
- The COVID-19 pandemic necessitated rapid development of remote screening tools.
- Chatbots emerged as a scalable solution for initial patient assessment.
- Understanding user perceptions of chatbot effectiveness is crucial for adoption.
Purpose of the Study:
- To investigate user responses to coronavirus disease 2019 (COVID-19) screening chatbots.
- To identify factors influencing user perceptions of chatbot performance compared to human agents.
Main Methods:
- An online experiment involving 371 participants.
- Participants evaluated COVID-19 screening sessions involving a chatbot or human agent.
- Scenarios included users with mild or severe symptoms.
Main Results:
- Perceptions of agent ability were the primary driver of user response to screening hotlines.
- When ability was perceived as equal, users viewed chatbots neutrally or more favorably than humans.
- Trust in the hotline provider significantly influenced perceived agent ability, with a slight bias against chatbots.
- Asian participants reported higher perceived ability and benevolence than White participants.
Conclusions:
- High-quality service from COVID-19 screening chatbots is necessary but not sufficient for widespread adoption.
- Emphasizing chatbot ability and assuring users of parity with human agents is essential for increasing adoption.
- Addressing potential biases in perception based on user demographics may be important.
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