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Narrative Voice Matters! Improving Smoking Prevention with Testimonial Messages through Identification and Cognitive

Juan-José Igartua1, Laura Rodríguez-Contreras1

  • 1Department of Sociology and Communication, Faculty of Social Sciences, Campus Unamuno (Edificio FES), 37007 Salamanca, Spain.

International Journal of Environmental Research and Public Health
|October 8, 2020
PubMed

Keywords:
cognitive processesidentification with the protagonistnarrative persuasionnarrative voicesmoking preventiontestimonial messages

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