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Effects of perceived value on green consumption intention based on double-entry mental accounting: taking

Ting Yue1, Junli Liu2, Ruyin Long2

  • 1School of Management, China University of Mining and Technology, Nanhu Campus, No. 1 Daxue Road, Quanshan District, Xuzhou, 221116, Jiangsu Province, China. yueting2729@163.com.

Environmental Science and Pollution Research International
|October 8, 2020
PubMed

Keywords:
Double-entry mental accountingGreen consumption intentionPain of paymentPerceived benefitsPerceived sacrificesPleasure of consumption

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