Nudge with caution: targeting fruit and vegetable consumption in primary schools

Mihela Erjavec1, Samantha Williams2, Simon Viktor2

  • 1Bangor University, Bangor, UK. m.erjavec@bangor.ac.uk.

Summary

Simple behavioral nudges increased fruit selection and consumption in UK schoolchildren. However, vegetable intake did not improve, highlighting the need to assess overall eating behaviors, not just target items.

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