The delay-reward heuristic: What do people expect in intertemporal choice tasks?

William J Skylark1, Kieran T F Chan1, George D Farmer2

  • 1Department of Psychology, University of Cambridge.

Judgment and Decision Making
|October 21, 2020
PubMed
Summary

People expect a trade-off between delay and monetary reward, inferring one from the other when information is missing. This "delay-reward heuristic" influences choices and explains individual differences in delaying gratification.

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