Priming third-party ostracism does not lead to increased affiliation in three Serbian communities

Young children rely on establishing and maintaining social relationships. As a consequence, social exclusion poses a significant threat that should be avoided actively. Previous research reports that children react to ostracism with an increased tendency to affiliate. For example, they draw more affiliative pictures and engage in more faithful (over)imitation following primes depicting social exclusion. However, all prior studies to date tested this effect in children from strongly socially independent societies, emphasizing individual freedom and psychological autonomy. The current study tested whether these effects also occur among children growing up in a society where social interdependence is emphasized more strongly. We assessed affiliative reactions to video primes depicting either third-party ostracism or control stimuli among 128 preschoolers (M_age = 4.73 years) from an urban community (Belgrade), a semi-urban community (Pozarevac), and a rural community (Kostolac) in Serbia. Across communities, children detected ostracism when it was depicted in the priming stimuli. However, children neither drew more affiliative pictures nor engaged in more faithful overimitation following primes depicting ostracism as compared with control stimuli. The two measures for affiliation (i.e., affiliative drawings and increased overimitation) were not linked on an individual level. Although these results suggest that young children from diverse societies are capable of recognizing third-party social exclusion, their response to such information is strongly shaped by cultural values on social interdependence.