Related Experiment Video
Updated: Nov 29, 2025

Testing Sensory and Multisensory Function in Children with Autism Spectrum Disorder
Published on: April 22, 2015
Weak observer-level correlation and strong stimulus-level correlation between the McGurk effect and audiovisual
John F Magnotti1, Kristen B Dzeda1, Kira Wegner-Clemens1
1Department of Neurosurgery, Baylor College of Medicine, USA.
Abstract:
The McGurk effect is a widely used measure of multisensory integration during speech perception. Two observations have raised questions about the validity of the effect as a tool for understanding speech perception. First, there is high variability in perception of the McGurk effect across different stimuli and observers. Second, across observers there is low correlation between McGurk susceptibility and recognition of visual speech paired with auditory speech-in-noise, another common measure of multisensory integration. Using the framework of the causal inference of multisensory speech (CIMS) model, we explored the relationship between the McGurk effect, syllable perception, and sentence perception in seven experiments with a total of 296 different participants. Perceptual reports revealed a relationship between the efficacy of different McGurk stimuli created from the same talker and perception of the auditory component of the McGurk stimuli presented in isolation, both with and without added noise. The CIMS model explained this strong stimulus-level correlation using the principles of noisy sensory encoding followed by optimal cue combination within a common representational space across speech types. Because the McGurk effect (but not speech-in-noise) requires the resolution of conflicting cues between modalities, there is an additional source of individual variability that can explain the weak observer-level correlation between McGurk and noisy speech. Power calculations show that detecting this weak correlation requires studies with many more participants than those conducted to-date. Perception of the McGurk effect and other types of speech can be explained by a common theoretical framework that includes causal inference, suggesting that the McGurk effect is a valid and useful experimental tool.
More Related Videos
09:09Foreign Accent and Forensic Speaker Identification in Voice Lineups: The Influence of Acoustic Features Based on Prosody
Published on: September 27, 2024
09:27Using Eye Movements Recorded in the Visual World Paradigm to Explore the Online Processing of Spoken Language
Published on: October 13, 2018
Related Concept Videos
Theory of Attribution I: Correspondent Inference Theory
Cause and Effect
Actor-Observer Effect
Correlation and Causation
Correlation versus Causation
If the dependent variable increases or decreases when the independent variable increases, there is a positive or negative...
Theory of Attribution II: Kelley's Covariation Theory
Causes of Similarity-Dissimilarity Effect