Related Experiment Video
Updated: Nov 29, 2025

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
Published on: September 28, 2018
Yikes! Are we disgusted by politicians?
Bert N Bakker1, Gijs Schumacher2, Maaike D Homan2
1University of Amsterdam, b.n.bakker@uva.nl.
Abstract:
In the political domain, disgust is primarily portrayed as an emotion that explains individual differences in pathogen avoidance. We hypothesized that political rhetoric accusing opponents of moral transgressions also elicits disgust responses. In this registered report, we present the results from a laboratory experiment. We find that participants self-report higher disgust and have stronger physiological (Levator labii) responses to pictures of out-party leaders compared with in-party leaders. Participants also report higher disgust in response to moral violations of in-party leaders. There is more suggestive evidence that in-party leaders evoke more labii activity when they commit moral violations than when out-party leaders do. The impact of individual differences in moral disgust and partisanship strength is very limited to absent. Intriguingly, on average, the physiological and self-reported disgust responses to the treatment are similar, but individuals differ in whether their response is physiological or cognitive. This motivates further theorizing regarding the concordance of emotional responses.
Related Concept Videos
Stereotype Content Model
Stereotypes, Prejudice, and Discrimination
Cognitive Dissonance
The Representativeness Heuristic
Milgram's Obedience to Authority
Conditioned Taste Aversion
A notable characteristic of conditioned taste aversion is that it often requires only a single...

