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Updated: Nov 25, 2025

Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care
Published on: February 16, 2011
A graphic elicitation technique to represent patient rights
Catherine R McGowan1,2, Nora Hellman3, Louisa Baxter3
1Humanitarian Public Health Technical Unit, Save the Children UK, 1 St John's Lane, London, EC1M 4AR, UK. c.mcgowan@savethechildren.org.uk.
Patient rights charters can be made accessible to low-literacy communities through culturally appropriate illustrations. This study used graphic elicitation to adapt a patient charter for Rohingya and host communities in Bangladesh.
Area of Science:
- Global Health
- Health Communication
- Patient Advocacy
Background:
- Patient charters outline patient rights in healthcare settings.
- A COVID-19 response initiative in Cox's Bazar, Bangladesh, developed a patient charter.
- The charter was inaccessible to Rohingya and host communities due to low literacy.
Purpose of the Study:
- To adapt a patient charter for low-literacy populations.
- To enhance the accessibility and understanding of patient rights.
- To explore the use of graphic elicitation for this purpose.
Main Methods:
- Conducted focus group discussions with Rohingya and host communities.
- Used graphic elicitation to visualize and contextualize the patient charter.
- Collaboratively determined illustrations for each patient right.
Main Results:
- Elicited rich descriptions of patient rights through community engagement.
- Identified key learnings regarding feedback elicitation and group composition.
- Developed culturally appropriate illustrations for the patient charter.
Conclusions:
- Culturally adapted illustrations can make patient charters accessible in low-literacy contexts.
- Graphic elicitation is a viable method for adapting health information tools.
- This approach can improve access to clinical governance and accountability tools.
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