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Enhancing Consumer Online Purchase Intention Through Gamification in China: Perspective of Cognitive Evaluation

Yan Xu1, Zhong Chen2, Michael Yao-Ping Peng3

  • 1Business School, Yango University, Fuzhou, China.

Frontiers in Psychology
|December 17, 2020
PubMed

Keywords:
cognitive evaluation theoryconsumer enjoymentgame dynamicsgamificationonline shopping

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