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Determinants of intention to play Pokémon Go

Mathupayas Thongmak1

  • 1Thammasat Business School, Thammasat University, Bangkok, Thailand.

Heliyon
|December 28, 2020
PubMed

Keywords:
AestheticAugmented realityBusinessConsumer attitudeConsumer psychologyDigital mediaIndividual differencesIndustryInformation scienceInformation technologyInnovativenessLocation-basedMedia useMobile computingMobile gamesPokémon GoTechnology adoptionTheory of consumption values

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