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Lean meats make the grade--a collaborative nutrition intervention program.

R M Mullis1, P Pirie

  • 1Division of Human Development and Nutrition, School of Public Health, University of Minnesota, Minneapolis.

Journal of the American Dietetic Association
|February 1, 1988
PubMed
Summary
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The "Lean Meats Make the Grade" program successfully increased consumer awareness and knowledge of lean meat selection and preparation. Sales data suggested a greater interest in leaner meat options following the intervention.

Area of Science:

  • Community Nutrition Interventions
  • Public Health Education
  • Dietary Behavior Change

Background:

  • Consumer diets often contain excessive saturated fat.
  • Limited consumer knowledge exists regarding lean meat identification and preparation.
  • Public health initiatives are needed to promote healthier dietary choices.

Purpose of the Study:

  • To educate consumers on identifying leaner meat cuts.
  • To promote low-fat meat preparation techniques.
  • To encourage appropriate meat portion size selection.

Main Methods:

  • Collaborative program involving health organizations and meat industry councils.
  • Grocery store-based intervention with trained staff, consumer education materials, and product labeling.

Related Experiment Videos

  • Pre- and post-intervention telephone surveys and sales data analysis.

    • Main Results:

    • Increased consumer awareness of the lean meat program in intervention towns compared to control towns.
    • Enhanced knowledge of lean meat identification and low-fat preparation methods.
    • Indications of increased consumer interest in lean meat products and leaner ground beef.

    Conclusions:

    • Community-based nutrition interventions in retail settings can effectively improve consumer knowledge and potentially influence purchasing habits.
    • Collaborations between health programs and industry stakeholders can facilitate widespread nutrition education.
    • This model shows promise for broader community-wide nutrition education efforts.