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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

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Customer Behavior on Purchasing Channels of Sustainable Customized Garment With Perceived Value and Product

Zhenfang Li1, Jia Yuan1, Bisheng Du1,2

  • 1School of Business, Ningbo University, Ningbo, China.

Frontiers in Psychology
|January 7, 2021
PubMed

Keywords:
C2Mcustomer to manufactorycustomized garmentperceived valueproduct involvementpurchasing

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