The Pedagogue, the Engineer, and the Friend : From Whom Do We Learn?

François Osiurak1,2, Caroline Cretel3, Naomi Duhau-Marmon3

  • 1Laboratoire d'Etude des Mécanismes Cognitifs, Université de Lyon, 5, avenue Pierre Mendès-France, 69676, Bron Cedex, France. francois.osiurak@univ-lyon2.fr.

Summary

People preferentially copy engineers in technological contexts because of their high technical skills and success. This social learning strategy focuses on demonstrated competence over other psychological traits like friendliness or teaching ability.

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