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Updated: Nov 22, 2025

Studying Triple Negative Breast Cancer Using Orthotopic Breast Cancer Model
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#TripleNegativeBreastCancer on Instagram.

Alesha Henderson1, Carrie A Miller1, Arnethea L Sutton1

  • 1Virginia Commonwealth University, Richmond, VA, USA.

Health Education & Behavior : the Official Publication of the Society for Public Health Education
|January 11, 2021
PubMed
Summary

Health organizations rarely use Instagram for triple negative breast cancer (TNBC) communication. This study analyzed #triplenegativebreastcancer posts, finding limited engagement and suggesting strategies for better health outreach.

Keywords:
breast cancercancer survivorshiphealth communicationssocial media

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Area of Science:

  • Medical Social Media Analysis
  • Oncology Communications
  • Digital Health Behavior

Background:

  • Triple negative breast cancer (TNBC) is an aggressive subtype with limited research on survivor experiences shared online.
  • Visual social media platforms like Instagram are increasingly used for health discussions, yet TNBC discourse remains understudied.
  • Understanding survivor narratives on Instagram can offer insights into coping mechanisms for this rare cancer.

Purpose of the Study:

  • To analyze the content of Instagram posts related to triple negative breast cancer (TNBC).
  • To identify the presence of Health Belief Model constructs, treatment experiences, social support, and genetic mutation information (BRCA 1/2) in TNBC posts.
  • To evaluate the extent to which health organizations utilize Instagram for TNBC health communication.

Main Methods:

  • Quantitative content analysis of a random sample of 501 Instagram posts tagged with #triplenegativebreastcancer.
  • Coding posts for Health Belief Model constructs, treatment experiences, social support, and BRCA 1/2 mutations.
  • Assessment of health organization and agency presence and engagement in TNBC discussions.

Main Results:

  • Findings indicate a significant underutilization of Instagram by health organizations for communicating about TNBC globally.
  • Analysis revealed patterns in user-generated content, including discussions on treatment experiences and social support.
  • The study identified specific content characteristics, such as episodic messaging and chemotherapy information, that may drive user engagement.

Conclusions:

  • Health organizations are missing opportunities to engage with TNBC patients and survivors on Instagram.
  • Strategies focusing on supportive, episodic messaging and chemotherapy details could enhance engagement.
  • Further research should explore effective digital communication strategies for rare and aggressive cancers like TNBC.