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A Perspective on Developing and Marketing Food Products to Meet Individual Needs of Population Segments
1Author is with General Mills Bell Inst. of Health and Nutrition, 9000 Plymouth Ave., North Minneapolis, MN 55427.
Abstract:
The promise of evolving research in the area of genomics suggests a move toward an individualized or customized approach to the diet. However, these advances in research do not come without complexities and raise much tougher questions, such as how will the food industry view this as an opportunity? What challenges will it face? Will it play a pivotal role?
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