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Face Masks: Their History and the Values They Communicate
John David Ike1, Henry Bayerle2, Robert A Logan3
1National Clinician Scholars Program, Division of Hospital Medicine, Ann Arbor VA Healthcare System, University of Michigan, Ann Arbor, Michigan, USA.
Journal of Health Communication
|January 12, 2021
Summary
Masks carry diverse historical meanings. Today, mask-wearing signifies either belief in science and community protection or opposition to mandates, highlighting the need for careful public health communication.
Area of Science:
- Social Sciences
- History
- Public Health
Background:
- Masks have evolved in socio-cultural perception throughout history.
- Ancient Greece and Rome offer early examples of mask symbolism.
- The COVID-19 pandemic intensified the complex meanings associated with mask use.
Observation:
- Masks currently hold bipolar, divisive meanings.
- Symbolism ranges from scientific adherence and altruism to government overreach and skepticism.
- Masks signal underlying value systems relevant to public health.
Findings:
- Historical analysis reveals diverse and evolving meanings of mask-wearing.
- Contemporary mask use is polarized, representing conflicting worldviews.
- The symbolic nature of masks impacts public health messaging.
Implications:
- Public health communication must address the deep-seated, emotional symbolism of masks.
- Evidence-based strategies are crucial for effective health guidance regarding mask use.
- Understanding socio-cultural perceptions is key to navigating public health recommendations.
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