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Looking deeper into the toy box: Understanding caregiver toy selection decisions
Brenna Hassinger-Das1, Ashley Quinones1, Carmela DiFlorio1
1Psychology Department, Pace University, New York, NY 10004, United States.
Infant Behavior & Development
|January 20, 2021
Summary
Electronic toys are prevalent even for infants, and caregiver toy preferences can be swayed by manufacturer claims. Highlighting developmental benefits increases electronic toy selection despite potential costs.
Area of Science:
- Child Development
- Consumer Behavior
- Toy Industry Analysis
Background:
- Caregiver-child interactions are crucial for development, with toys influencing interaction quality.
- Existing research suggests traditional toys better support caregiver-child interactions than electronic toys.
Purpose of the Study:
- Investigate the prevalence of traditional versus electronic toy use by caregivers and infants.
- Understand caregiver preferences in selecting toys.
- Determine if manufacturer claims influence toy purchasing decisions.
Main Methods:
- A survey was administered to 63 primary caregivers.
- The survey focused on toy selection decisions and preferences.
- Caregivers' responses were analyzed regarding traditional vs. electronic toy choices.
Main Results:
- Electronic toys are widely used, even by caregivers of young infants.
- Caregiver preferences for toy types were identified.
- Toy descriptions significantly impacted caregivers' purchasing decisions, with claims of developmental benefits increasing electronic toy selection.
Conclusions:
- Electronic toy prevalence is high, influenced by caregiver preferences and marketing claims.
- Despite evidence of potential developmental drawbacks, marketing can override concerns.
- Further research is needed on the long-term impact of electronic toys on child development.
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