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Effectively Communicating Climate Science beyond Academia: Harnessing the Heterogeneity of Climate Knowledge
Candice Howarth1, Laurie Parsons2, Harriet Thew3
1Grantham Research Institute on Climate Change and the Environment, London School of Economics and Political Science, London, UK.
One Earth (Cambridge, Mass.)
|January 26, 2021
Summary
Effective climate science communication requires tailored messaging for diverse audiences, considering emotional responses and using evidence-based narratives to drive action. This approach enhances understanding and engagement beyond academia.
Area of Science:
- Climate Science Communication
- Social Science Applications
Background:
- Communicating climate science beyond academia is crucial for increasing its relevance, comprehension, and impact.
- Current communication strategies often fail to resonate with diverse audiences due to varied reception of climate change messaging.
Purpose of the Study:
- To explore how social scientific approaches can refine climate change messaging for different audiences.
- To highlight the importance of emotional and affective elements in climate communication.
- To emphasize the role of narratives and evidence-based advocacy in addressing global challenges.
Main Methods:
- Literature review and synthesis of social science research relevant to climate communication.
- Analysis of audience reception and affective dimensions of climate change messaging.
- Exploration of narrative strategies and evidence-based advocacy.
Main Results:
- Climate change messages are received heterogeneously across different audiences.
- Social science insights can inform tailored communication strategies.
- Emotional and affective factors significantly influence message reception.
- Narratives and evidence-based advocacy are effective tools for climate communication.
Conclusions:
- Tailoring climate science communication using social scientific insights is essential for broader engagement and action.
- Addressing the emotional dimensions of climate change is critical for effective messaging.
- Evidence-based advocacy, supported by compelling narratives, is vital in the current socio-political climate.
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