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Quantifying cultural tightness-looseness in Ecuador
Phillip M Jolly1, Hubert Van Hoof1, Feier Chen1
1School of Hospitality Management, College of Health and Human Development, Pennsylvania State University, University Park, Pennsylvania, United States of America.
This study quantifies Ecuador as a relatively tight culture, characterized by strong social norms and sanctions for deviance. This research addresses a gap in understanding cultural tightness-looseness in South America.
Area of Science:
- Social Psychology
- Cross-Cultural Psychology
- Sociology
Background:
- Cultural tightness-looseness measures norm strength and deviance sanctions.
- Existing data lacks scores for many countries, hindering cross-cultural research.
- South America has limited research on cultural tightness-looseness.
Purpose of the Study:
- To quantify the cultural tightness-looseness of Ecuador.
- To address the research gap in South American cultural dimensions.
- To enable Ecuador's inclusion in global tightness-looseness studies.
Main Methods:
- Conducted a national survey of 1,265 Ecuadorian residents.
- Collected data to assess behavioral norms and sanctioning.
- Quantified Ecuador's position on the cultural tightness-looseness spectrum.
Main Results:
- Ecuador exhibits a relatively tight cultural orientation.
- The study provides a quantitative measure for Ecuador's cultural tightness.
- Findings contribute empirical data to the field of cultural psychology.
Conclusions:
- Ecuador demonstrates a tight cultural framework.
- This quantification facilitates future cross-cultural comparisons.
- The research expands the global understanding of cultural tightness-looseness.
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