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Quantifying cultural tightness-looseness in Ecuador
Phillip M Jolly1, Hubert Van Hoof1, Feier Chen1
1School of Hospitality Management, College of Health and Human Development, Pennsylvania State University, University Park, Pennsylvania, United States of America.
Abstract:
Cultural tightness-looseness represents the degree to which a particular culture possesses strong behavioral norms, and the degree to which members of that culture are likely to sanction individuals who deviate from those norms. While tightness-looseness has been quantified for a large and growing number of countries around the world, there are many countries where a tightness-looseness score has yet to be determined, thus impeding the inclusion of those countries in cross-cultural research with a tightness-looseness focus. There is a dearth of research on cultural tightness-looseness in South America in particular. We report results from a national survey of 1,265 Ecuadorian residents which provided quantification of the relatively tight culture of Ecuador.
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