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Related Experiment Video

Updated: Nov 18, 2025

Post-Movie Subliminal Measurement PMSM, for Investigating Implicit Social Bias
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Social modulation of on-screen looking behaviour.

Jill A Dosso1, Nicola C Anderson1, Basil Wahn1

  • 1Department of Psychology, University of British Columbia, Canada.

Vision Research
|February 7, 2021
PubMed
Summary

People tend to avoid looking directly at strangers, even in their peripheral vision. This study found that eye movements shifted away from a visible person when viewing abstract images, but not meaningful ones.

Keywords:
FractalGaze controlInterpersonalLandscapeSocial attentionSocial presence

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Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Social Psychology

Background:

  • Gaze behavior towards live others is complex, involving avoidance of direct stares and covert monitoring.
  • The impact of a visible person on gaze control in the immediate surrounding space remains unclear.
  • Understanding gaze modulation is crucial for social interaction and cognitive processing.

Purpose of the Study:

  • To investigate how the presence of a live other influences gaze control during image viewing.
  • To differentiate between image-independent and image-dependent factors in gaze modulation.
  • To determine if gaze is drawn towards or repelled by a visible person in near space.

Main Methods:

  • Participants freely viewed semantically unstructured (fractals) and structured (landscapes) images.
  • Image stimuli were presented with or without a live other in the near visual field.
  • Eye movements were tracked to analyze gaze control changes, specifically horizontal displacement.

Main Results:

  • Eye movements were horizontally displaced away from the visible other.
  • This avoidance occurred 1032 ms after stimulus onset.
  • The effect was observed only when viewing abstract fractals, not structured landscapes.

Conclusions:

  • Gaze avoidance of live others extends to their immediate surrounding space.
  • This avoidance is more pronounced in the absence of meaningful visual content.
  • Gaze control is influenced by both the presence of social stimuli and the semantic content of the visual scene.