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Related Concept Videos

Attitudes01:54

Attitudes

31.8K
Attitude is our evaluation of a person, an idea, or an object. We have attitudes for many things ranging from products that we might pick up in the supermarket to people around the world to political policies. Typically, attitudes are favorable or unfavorable: positive or negative (Eagly & Chaiken, 1993). And, they have three components: an affective component (feelings), a behavioral component (the effect of the attitude on behavior), and a cognitive component (belief and knowledge;...
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Factors Affecting Perception01:25

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Perception is influenced by perceptual set, context, motivation, and emotion. Perceptual set, or perceptual expectancy, refers to the tendency to perceive things in a particular way, influenced by previous experiences and expectations. This phenomenon affects the interpretation of stimuli, creating a set of mental tendencies and assumptions that impact sensory perceptions of sound, taste, touch, and sight.
An illustrative example of a perceptual set is the scenario where an airline pilot told...
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Trait and State Self-Esteem02:08

Trait and State Self-Esteem

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The term self-esteem is often used generically, to refer to how people feel about themselves. However, according to research, there are three distinct constructs that should not be used interchangeably (Brown & Marshall, 2006). 
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Role of Affect in Interpersonal Attraction01:24

Role of Affect in Interpersonal Attraction

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Affect plays a crucial role in shaping interpersonal evaluations and perceptions. Emotions influence how individuals judge and respond to others, often determining whether interactions are viewed positively or negatively. This effect can manifest directly through interactions with the person in question or indirectly via associations with unrelated emotional experiences.Direct Effects of Affect on AttractionAffect directly influences interpersonal attraction when a person’s behavior...
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Attachment Styles01:24

Attachment Styles

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Jeffrey Simpson's attachment theory suggests that early caregiver relationships shape lasting patterns of behavior and emotional regulation, known as attachment styles. These patterns are organized along two key dimensions: self-esteem and interpersonal trust. The intersection of these dimensions produces four primary attachment styles that typically persist throughout life and significantly influence how individuals form and maintain relationships.Secure Attachment StyleIndividuals with a...
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Passionate Love01:26

Passionate Love

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Passionate love is a powerful emotional and physiological state that plays a significant role in human relationships. It is characterized by an intense longing for connection with another person and is often considered the foundation of romantic attraction. Psychological research identifies three fundamental components of passionate love: cognition, emotion, and behavior.Cognitive AspectsCognition in passionate love involves idealization and persistent thoughts about the loved one. Individuals...
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Updated: Nov 18, 2025

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Attitudes Based on Feelings: Fixed or Fleeting?

Matthew D Rocklage1, Andrew Luttrell2

  • 1College of Management, University of Massachusetts Boston.

Psychological Science
|February 9, 2021
PubMed
Summary

Emotional attitudes are more stable over time. Research shows that the more emotional an opinion, the less it changes, especially positive ones, impacting consumer reviews and persuasive messaging effectiveness.

Keywords:
attitude stabilityattitudesemotionsfield studylanguageopen dataopen materials

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Area of Science:

  • Psychology
  • Consumer Behavior
  • Social Science

Background:

  • Understanding attitude stability is crucial for researchers and practitioners.
  • Existing research highlights various factors influencing attitude persistence.
  • The specific role of emotionality in attitude stability requires further investigation.

Purpose of the Study:

  • To investigate the relationship between emotionality and attitude stability.
  • To determine if emotional attitudes are more resistant to change over time.
  • To explore the implications of emotionality for persuasive communication and consumer behavior.

Main Methods:

  • Conducted seven longitudinal studies with over 20,000 participants evaluating brands and gifts.
  • Performed a linguistic analysis of 75,000 online consumer reviews.
  • Examined the impact of emotion-evoking persuasive messages on attitude decay.

Main Results:

  • Attitudes with higher emotional content demonstrated significantly greater stability over time.
  • Positive emotional opinions were particularly resistant to change.
  • Emotionality in initial reviews predicted attitude persistence in subsequent reviews, even years later.
  • Emotion-evoking messages led to attitudes that decayed less over time.
  • These effects were independent of other known attitude-strength attributes.

Conclusions:

  • Emotionality is a key determinant of attitude stability.
  • Individuals tend to underestimate the persistence of emotional attitudes.
  • Findings have implications for marketing, communication strategies, and understanding public opinion formation.