Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Ethnic Identity within a Larger Culture01:27

Ethnic Identity within a Larger Culture

152
Adolescents from ethnic minority backgrounds face a multifaceted journey in forming their identities, shaped by the intersections of cultural expectations and personal exploration. For these adolescents, identity formation involves not only typical developmental challenges but also navigating the perceptions and attitudes of the majority culture. As they grow, adolescents in ethnic minority groups often become increasingly aware of stereotypes, social biases, and discrimination, all of which...
152
Reliability and Validity01:29

Reliability and Validity

13.4K
Reliability and validity are two important considerations that must be made with any type of data collection. Reliability refers to the ability to consistently produce a given result. In the context of psychological research, this would mean that any instruments or tools used to collect data do so in consistent, reproducible ways.
13.4K
Role-Based Identity01:21

Role-Based Identity

80
Role-based identities are central to understanding how individuals navigate social environments by adopting distinct self-conceptions aligned with various societal roles. These identities are not fixed traits but are constructed through personal actions and the social feedback individuals receive in context-specific interactions. Each social role, such as student, teacher, or friend, carries a set of expectations and norms that influence how people think, feel, and behave within that...
80
Social Foundations of Self III: Self-Evaluation01:30

Social Foundations of Self III: Self-Evaluation

74
Self-evaluation is the process by which individuals assess their abilities, behaviors, and characteristics based on feedback from others. Charles H. Cooley observed that a person’s self-perception is primarily influenced by how others see and judge them. He suggested that individuals form their identities based on their interpretations of others' reactions. As a result, social interactions play a crucial role in shaping self-esteem and personal identity. These external evaluations often...
74
Self-Evaluation Maintenance Model01:29

Self-Evaluation Maintenance Model

131
The Self-Evaluation Maintenance (SEM) model offers a psychological framework to understand how individuals’ self-esteem is influenced by the achievements of others, particularly those with whom they share close personal bonds. The SEM model operates when personal rather than social identity guides individuals. Central to this model is the notion that individuals have an inherent desire to preserve a favorable self-image, which is continuously shaped by interpersonal comparisons and...
131
Self-Evaluation: Self-Enhancement and Self-Verification03:00

Self-Evaluation: Self-Enhancement and Self-Verification

5.6K
Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior (Tavris & Aronson, 2008). In the United States, members of the predominant culture typically think very highly of themselves and view themselves as good people who are above average on many desirable traits (Ehrlinger, Gilovich, & Ross, 2005). Often, our behavior, attitudes, and beliefs are affected when we experience a threat to our...
5.6K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Trauma-informed intervention to reduce substance use and to support community transition [TRUST]: Study protocol for a type 1 effectiveness-implementation hybrid trial to reduce overdose risk among justice-involved women.

Trials·2026
Same author

County health rankings, provider shortages, and the health of incarcerated women with opioid use disorder.

The Journal of rural health : official journal of the American Rural Health Association and the National Rural Health Care Association·2026
Same author

Clinical and demographic characteristics of participants in a hepatitis C treatment trial in rural Kentucky: How policies around treatment access may impact elimination efforts in the United States.

The Journal of rural health : official journal of the American Rural Health Association and the National Rural Health Care Association·2026
Same author

"Policymakers Need to See This!": Dissemination and Evaluation of a Multisite Photovoice Project on the Opioid Epidemic.

Health promotion practice·2026
Same author

Beyond weak ties in prison: An investigation of core support networks of incarcerated persons.

Social networks·2026
Same author

Rural- and nonrural-specific themes in personalized intervention messages for adults with at-risk alcohol use living in rural areas.

Experimental and clinical psychopharmacology·2026

Related Experiment Video

Updated: Nov 15, 2025

Development of a Virtual Reality Assessment of Everyday Living Skills
10:32

Development of a Virtual Reality Assessment of Everyday Living Skills

Published on: April 23, 2014

18.8K

The rural identity scale: Development and validation.

Carrie B Oser1, Justin Strickland2, Evan J Batty3

  • 1Department of Sociology, Center on Drug & Alcohol Research, Center for Health Equity Transformation, University of Kentucky, Lexington, Kentucky, USA.

The Journal of Rural Health : Official Journal of the American Rural Health Association and the National Rural Health Care Association
|March 5, 2021
PubMed
Summary

The Rural Identity Scale (RIS) was psychometrically evaluated and found to be a reliable measure. This scale can help contextualize rural health behaviors and promote health equity.

Keywords:
rural healthrural identityscale development

More Related Videos

Qualitative and Quantitative Validation of Tools with Rating Scales Aimed at Assessing the Quality of University Service-Learning
10:39

Qualitative and Quantitative Validation of Tools with Rating Scales Aimed at Assessing the Quality of University Service-Learning

Published on: August 29, 2025

523
Validation of a Psychosocial Intervention on Body Image in Older People: An Experimental Design
07:40

Validation of a Psychosocial Intervention on Body Image in Older People: An Experimental Design

Published on: May 31, 2021

3.6K

Related Experiment Videos

Last Updated: Nov 15, 2025

Development of a Virtual Reality Assessment of Everyday Living Skills
10:32

Development of a Virtual Reality Assessment of Everyday Living Skills

Published on: April 23, 2014

18.8K
Qualitative and Quantitative Validation of Tools with Rating Scales Aimed at Assessing the Quality of University Service-Learning
10:39

Qualitative and Quantitative Validation of Tools with Rating Scales Aimed at Assessing the Quality of University Service-Learning

Published on: August 29, 2025

523
Validation of a Psychosocial Intervention on Body Image in Older People: An Experimental Design
07:40

Validation of a Psychosocial Intervention on Body Image in Older People: An Experimental Design

Published on: May 31, 2021

3.6K

Area of Science:

  • Psychology
  • Sociology
  • Rural Health Research

Background:

  • Rural identity is a complex construct.
  • Existing measures may not adequately capture the nuances of rural identity.
  • A validated scale is needed to understand the impact of rural identity on various outcomes.

Purpose of the Study:

  • To psychometrically evaluate the Rural Identity Scale (RIS), a new 35-item survey designed to measure rural identity.
  • To assess the factor structure, reliability, convergent validity, and incremental validity of the RIS.

Main Methods:

  • Two datasets were used for evaluation: substance use treatment counselors (n=145) and women in rural jails (n=400).
  • Factor analysis, reliability analyses (Cronbach's alpha), and correlational analyses were conducted.
  • Convergent and incremental validity were assessed using established measures and multivariable models.

Main Results:

  • A one-factor structure with 15 items was identified for the RIS, demonstrating acceptable internal reliability (α = .72-.83).
  • Participants from rural areas scored significantly higher on the RIS than urban participants.
  • The RIS scores showed significant associations with other identity and rurality measures, supporting convergent validity.
  • The RIS uniquely predicted rural place variables, supporting incremental validity.

Conclusions:

  • The RIS is a reliable and valid measure for assessing rural identity.
  • The RIS can serve as a valuable methodological tool in health research.
  • It can help contextualize health behaviors in rural populations and inform interventions for health equity.