Related Experiment Video
Updated: Nov 15, 2025

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
Published on: September 28, 2018
Self-Positivity or Self-Negativity as a Function of the Medial Prefrontal Cortex
1Department of Psychology, Bournemouth University, Poole BH12 5BB, UK.
The medial prefrontal cortex (MPFC) links self-relevance with positive emotions, but not negative ones. This finding sheds light on neural mechanisms underlying motivation for well-being and mental health.
Area of Science:
- Neuroscience
- Cognitive Psychology
- Mental Health Research
Background:
- Self and emotions are critical motivators for health and well-being.
- Understanding their neural basis is vital for addressing mental health disorders.
- The medial prefrontal cortex (MPFC) is implicated in processing both self-relevant and emotional information.
Purpose of the Study:
- To investigate the neural mechanisms within the MPFC that link self-related processing with positive and negative emotions.
- To determine if the MPFC differentiates between self-prioritization and emotion-prioritization effects.
Main Methods:
- Functional magnetic resonance imaging (fMRI) was used to collect brain activity data.
- Participants completed associative matching tasks involving personal (self, friend, stranger) and emotional (happy, sad, neutral) stimuli.
- Region of interest (ROI) and seed-to-voxel functional connectivity analyses were performed on the MPFC.
Main Results:
- The ventral medial prefrontal cortex (vmPFC) showed prioritization for self-relevance but not for negative emotions.
- Brain activity did not differ between positive emotion prioritization and self-prioritization.
- Functional connectivity analyses supported the link between MPFC activity, self-relevance, and positive emotions.
Conclusions:
- Prioritization effects for self and positive emotions are closely interconnected within the MPFC.
- The MPFC plays a significant role in distinguishing between positive and negative emotions concerning self-relevance.
- These findings offer insights into the neural underpinnings of motivation and well-being.
More Related Videos
09:00Investigating the Function of Deep Cortical and Subcortical Structures Using Stereotactic Electroencephalography: Lessons from the Anterior Cingulate Cortex
Published on: April 15, 2015
09:14Exploring the Neural Correlates of Cognitive Reappraisal in Obsessive-Compulsive Disorder Using Task-based Functional Magnetic Resonance Imaging
Published on: March 14, 2025
Related Concept Videos
Self-Evaluation: Self-Enhancement and Self-Verification
Understanding the Self
Self-Presentation: Self-Monitoring and Self-Handicapping
Strategies of Self-Presentation II: Self-Verification
Strategies of Self-Presentation III: Self-Monitoring
Self-Evaluation Maintenance Model