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Impact Mapping for Geospatial Reasoning and Decision Making
David A Illingworth1, Karen M Feigh1
11372 Georgia Institute of Technology, USA.
Impact mapping, a novel data visualization technique, enhances geospatial decision-making by reducing cognitive load. This approach improves site selection and re-planning in complex tasks, even with multiple data attributes.
Area of Science:
- Geographic Information Science
- Cognitive Psychology
- Human-Computer Interaction
Background:
- Geospatial decision-making tasks can be cognitively demanding, leading to fatigue and bias.
- Impact mapping externalizes data into an integrated decision surface, aggregating and visualizing combined utility.
- Previous research suggests benefits for geospatial decisions, but dynamic decision-making impacts were unknown.
Purpose of the Study:
- To evaluate the effectiveness of composite impact maps in aiding geospatial reasoning and decision-making.
- To investigate the influence of impact maps on dynamic decision-making, considering factors like fatigue and anchoring bias.
- To determine conditions under which impact mapping is beneficial or detrimental.
Main Methods:
- A two-stage disaster relief resource allocation task was designed.
- The experiment systematically manipulated the presence of a composite impact map.
- The number of attributes presented to decision-makers was also varied.
Main Results:
- Composite impact maps significantly increased the utility of selected sites.
- The presence of impact maps led to more re-planning decisions and fewer information display views.
- Workload was reduced, with greater benefits observed when more attributes were evaluated.
Conclusions:
- Composite impact maps improve repeated geospatial reasoning and mitigate anchoring bias.
- This improvement stems from reduced cognitive demands required to interpret multi-attribute information.
- Impact mapping is a valuable data visualization technique for high-demand geospatial decision environments.
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